Using Active vs Passive Emotions, TMF Book Club – Contagious by Jonah Berger
There are only 2 emotions. Sounds ludicrous, huh. What about fury, excitement, contentment, boredom, disappointment, elation?
There are only 2 emotions. Sounds ludicrous, huh. What about fury, excitement, contentment, boredom, disappointment, elation?
When creating any marketing campaign, it’s always important to prioritize your efforts.
A TMF favourite has always been the 40-40-20 rule, but we always tend to debate about which comes first.
Are you happy to say that you are a multitasker? Hold your horses because according to science we can’t multi-task.
In fact, our brain switches between tasks.
But these mind acrobatics lead to more time on a single project, less focus, and more errors in the final result.
What is the solution we use in The Marketing Family?
Sugar. Spice. And everything is nice.
These are the ingredients to create the perfect hook. Or are they?
How can your content stand out in a sea of self-proclaimed influencers constantly churning out content “diamonds”?
Are you a part of the modern society of the working-remote geeks?
Then, you know how hard it is to stay focused while your dog is sniffing around.
Take a deep breath. You are not alone.