Using Active vs Passive Emotions, TMF Book Club – Contagious by Jonah Berger
There are only 2 emotions. Sounds ludicrous, huh. What about fury, excitement, contentment, boredom, disappointment, elation?
The 40-40-20 Rule – TMF Book Club
When creating any marketing campaign, it’s always important to prioritize your efforts.
A TMF favourite has always been the 40-40-20 rule, but we always tend to debate about which comes first.