When creating any marketing campaign, it’s always important to prioritize your efforts.
A TMF favourite has always been the 40-40-20 rule, but we always tend to debate about which comes first.
That’s why last month, we asked for your help and found out that most of you start your campaigns first by…
The reality is that there is no right or wrong answer here.
It would depend solely on the business model you have selected.
Thus, a viable option could be to:
💡 Identify your audience’s problem and build your offer around it;
💡 Develop your product or service and then look for the audience;
💡 Start off with the creative aspect and then work on everything else.
Your decision would solely depend on the goals you are planning on reaching.
Because where you start would have a huge impact on the structure of your customer journey.
Remember that at the end of the day, marketing isn’t an exact science.
Rather an experiment to find out what suits you and your business best.