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Using Active vs Passive Emotions, TMF Book Club – Contagious by Jonah Berger

PodcastingBy mtsolovJanuary 8, 2022Leave a comment

There are only 2 emotions. Sounds ludicrous, huh. What about fury, excitement, contentment, boredom, disappointment, elation?

The 40-40-20 Rule – TMF Book Club

Lead GenerationBy mtsolovJanuary 8, 2022Leave a comment

When creating any marketing campaign, it’s always important to prioritize your efforts.

A TMF favourite has always been the 40-40-20 rule, but we always tend to debate about which comes first.

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